Past Projects
Research in practice: a running list of partners and projects
Client
Year
Project & Scope
Expertise
Anthropic
2023-2025
Foundational Claude Insights
Contributed foundational user understanding to shape the Claude roadmap early in the product's lifecycle. Included mixed methods research on knowledge workers' jobs to be done and experiences with Claude.
Qual Research
Survey Research
Branch Care
2025
Positioning Strategy
Surveyed women's health care providers on value propositions and adoption barriers; the surfaced benefits became the foundation of the company's brand positioning.
Survey Research
The Browser Company
2021-2026
Early Advisor & Research Coach
Advised the leadership team on research strategy and operations, helping stand up a research function and grow the team's skills, via coaching, as it scaled.
Advising
Research Ops
DearBill
2026
Go-to-market Insights & Strategy
Interviewed Medicare beneficiaries to inform DearBill's go-to-market strategy, from benefit framing to key adoption obstacles.
Qual Research
Firefly Health
2023-2024
Consumer Decision Making Insights
Ran choice simulation studies testing how framing affects health plan selection, informing how Firefly Health packaged its plans.
Qual Research
Survey Research
Glassdoor
2025
Consumer AI Product Strategy
As an embedded researcher, conducted foundational research to inform the AI product strategy - from Jobs to be Done research to AI interaction expectations - over the courses of six months
Qual Research
Survey Research
Hometap
2017-2018
Research Democratization Training & Ops
Conducted consumer research on Hometap's offerings while building the team's research capability through training and review
Research Ops
Oura Ring
2024
(Webby Award Winning) App Refresh Rolling Research
Conducted a cadenence of evaluative research / UX metrics benchmarking leading up to the launch of the award winning Oura App redesign. In partnership with Instrument.
Qual Research
Pulley
2025
Foundational Jobs to be Done Research
Conducted a jobs to be done study with finance executives, identifying the highest-priority unmet needs to guide strategy
Qual Research
Survey Research
Readwise
2025
Instituting a Research Function
Worked with Readwise leadership to stand up their research function, from strategy through hiring and onboarding researcher #1.
Research Ops
Skiplagged
2026
Aligning Brand Positioning to Audience
Tested brand positioning with Gen Z travelers ahead of Skiplagged's site redesign
Qual Research
StockX
2026
New Product Launches Rolling Research
Over the course of several months, conducted a consistent cadence of qualitative research to steer the launches of two new offerings: StockX Live and StockX Listings
Qual Research
Tribela
2025
Pre-launch UX Advising
Advised Tribella on UX strategy, with a focus on the new user / onboarding experience
Advising
USAFacts
2025
AI Consumer Insights & Design Sprint Facilitation
Developed audience insights ahead of USAFacts' AI-focused design sprint and co-led the multi-day workshop that translated them into concepts
Survey Research
Workshop
Yahoo
2024
AI Content Strategy Playbook
Conducted consumer research into AI content attitudes and expectations, shaping Yahoo's AI content strategy playbook.
Qual Research