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About me

I'm an experienced Research leader and former startup executive. I partner with companies to found, build, or mature research practices, and to create insights-driven Product, Design, and Marketing strategies. 

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I've built and led research teams at Meta, Tripadvisor, and several startups. I've also held Product, Content, and Marketing leadership positions. 

 

I was fortunate to discover the field of User Research in the course of my PhD work, through partnership with Facebook's data science team. 

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Résumé

Hi, I'm Loi (Lo-E). I'm a Research expert helping startups to conduct research and succeed as insights-driven organizations.

about
services

Services

I partner with companies to provide executive-level research advising and support.

 

My engagements are often bespoke, but there are 3 primary ways I partner with companies:

Advising

Equipping leaders and executives with research guidance via advisory sessions. Typically on a set cadence. Oriented towards: 

 

  • Identifying research opportunities to drive business outcomes​

  • Pulse checks to steer ongoing research activities

  • Coaching/up-skilling researchers and 'people doing research' 

Instituting Research Practices

Establishing best practices and the operations needed to set teams up for successful research (with or without formal research hires).

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  • Developing listening or rolling research programs

  • Building out a light tech stack for research

  • Training team members on key research methods

  • Supporting Researcher hiring​

Conducting Research

Partnering with companies on must-do strategic research that internal teams don't have the time and/or expertise to carry out. 

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  • 1:1 Interviews

  • Surveys

  • UX Evaluations

  • Concept testing

  • ...and beyond

Writing & Speaking

Writing & Speaking

A sampling of recent thoughts shared in various forums
Lean, Sustainable Team Building in Today's Climate
People Nerds 

A Q&A with dscout's VP of Research, Julie Norvaisas

Read
Choosing Your Flavor of Research Leadership
Learners

A presentation from UX Conf laying out the pros and cons of researcher career paths

Watch
Forthcoming: Podcast Episode
The Optimal Path

An episode of Maze's Optimal Path podcast where we cover a variety of topics regarding new models for research impact

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