About me
I'm an experienced Research leader and former startup executive. I partner with companies to found, build, or mature research practices, and to create insights-driven Product, Design, and Marketing strategies.
I've built and led research teams at Meta, Tripadvisor, and several startups. I've also held Product, Content, and Marketing leadership positions.
I was fortunate to discover the field of User Research in the course of my PhD work, through partnership with Facebook's data science team.
Hi, I'm Loi (Lo-E). I'm a Research expert helping startups to conduct research and succeed as insights-driven organizations.
Services
I partner with companies to provide executive-level research advising and support.
My engagements are often bespoke, but there are 3 primary ways I partner with companies:
Advising
Equipping leaders and executives with research guidance via advisory sessions. Typically on a set cadence. Oriented towards:
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Identifying research opportunities to drive business outcomes
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Pulse checks to steer ongoing research activities
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Coaching/up-skilling researchers and 'people doing research'
Instituting Research Practices
Establishing best practices and the operations needed to set teams up for successful research (with or without formal research hires).
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Developing listening or rolling research programs
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Building out a light tech stack for research
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Training team members on key research methods
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Supporting Researcher hiring
Conducting Research
Partnering with companies on must-do strategic research that internal teams don't have the time and/or expertise to carry out.
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1:1 Interviews
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Surveys
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UX Evaluations
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Concept testing
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...and beyond
Writing & Speaking
A sampling of recent thoughts shared in various forums
Forthcoming: Podcast Episode
The Optimal Path
An episode of Maze's Optimal Path podcast where we cover a variety of topics regarding new models for research impact